How to Make Your Website Work for You (Instead of Just Sitting There)
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Turn Your Website Into a Sales & Lead-Generating Machine!
Is Your Website Actually Helping Your Business?
Many small business owners set up a website and forget about it. It just… sits there. No traffic, no leads, no sales.
🚨 The truth? A website that isn’t actively working for you is a wasted opportunity.
75% of people judge a business’s credibility based on its website. (Source: Stanford Web Credibility Research)
If your website isn’t attracting customers, capturing leads, and making sales, then it’s time to fix it.
Here’s how to turn your website into a high-performing business asset.
1. Optimize for SEO – Get Found on Google 🔍
You can have the best website in the world, but if no one can find it on Google, it won’t bring in customers.
How to Fix It:
- Use SEO-friendly keywords (e.g., “best bakery in [your city]”)
- Write blog posts answering common customer questions.
- Claim your Google Business Profile for local SEO rankings.
93% of online experiences start with a search engine. (Source: Search Engine Journal)
🔥 Pro Tip: Want to check if your site is SEO-friendly? Download our Website Performance Checklist!
2. Use Calls-to-Action (CTAs)–Convert Visitors into Customers🎯
Does your website tell visitors what to do next? If not, they’ll leave without taking action.
How to Fix It:
- Add “Call Now,” “Book an Appointment,” or “Shop Now” buttons on key pages.
- Make your contact info easy to find (top of the page, footer, and contact page).
- Use urgency (e.g., “Limited spots available—book today!”).
Adding a strong CTA can increase conversions by 121%. (Source: WordStream)
🔥 Pro Tip: Every page should have one clear action for visitors to take.
3. Collect Emails & Build a Customer List 📧
Most visitors won’t buy the first time they visit your site. But if you capture their email, you can market to them later!
How to Fix It:
- Add a newsletter sign-up (offer a freebie or discount in exchange for an email).
- Use a pop-up form to collect emails before visitors leave.
- Send helpful emails (discounts, tips, special promotions).
Email marketing has a 4,400% ROI—the highest of any digital channel! (Source: Campaign Monitor)
🔥 Pro Tip: Offer something valuable (like a discount code or free guide) to encourage sign-ups!
4. Add Online Booking or E-commerce – Make It Easy to Buy 🛍️
If customers can’t book or buy directly on your site, they might go to a competitor.
How to Fix It:
- If you sell products, add a Shopify online store.
- If you offer services, add an online booking system (Calendly, Square Appointments).
-
List pricing, availability, and FAQs to reduce customer friction.
Customers are 3x more likely to book when they can do it online. (Source: GetApp)
🔥 Pro Tip: Make sure your checkout & booking process is simple and mobile-friendly!
5. Track Performance & Improve Over Time 📊
Is your website actually working? If you’re not tracking results, you’ll never know!
How to Fix It:
- Use Google Analytics to track website traffic & conversions.
- Check your Google Search Console to see which keywords bring visitors.
- Test & tweak your website based on data (what’s working vs. what’s not).
70% of small businesses don’t track their website analytics. (Source: Clutch)
🔥 Pro Tip: Want a checklist to improve your website’s performance? Download our Website Performance Checklist!
Conclusion: Your Website Should Be an Asset—Not Just an Expense
Here’s how to make your website work for you:
Step 1: Improve SEO so customers can find you online.
Step 2: Add strong CTAs so visitors take action.
Step 3: Collect emails & nurture leads for long-term sales.
Step 4: Make it easy to book or buy directly from your site.
Step 5: Track your website’s performance & optimize over time.
Want expert help? YORK Digital Services can turn your website into a sales-generating machine.
📩 Let’s Optimize Your Website – Contact Us Today!